Branding is the process of researching, developing, creating, and applying a distinctive look to an organization. As a creative, I enjoy creating a look that pairs with your brand story.
Photo Credit: Samantha Rei
Vancouver Fashion Week
“I view fashion as a story, with each collection and trend a chapter in a book. Fashion and style are the voice you use to tell your story. Clothing is what you wear to keep from getting arrested for indecent exposure.” – Samantha R. Crossland
Samantha Rei from Project Runway, Season 16 reached out to help her design a t-shirt to support #BusinessCleavage She was trending on Twitter because Judge Zac Posen, tweeted, “‘Business cleavage’ is the new slogan of the season. Who’s with me?”
Project Runway may have inadvertently introduced a new style trend: business cleavage.
Photo Credit: Samantha Rei